Women and Money

 

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Women actually make most of the money-based decisions in our world today. They make most of the choices about purchases, and most of the decisions about investments.

% of Purchasing Decisions made by Women*

bullet83% All Consumer Purchases
bullet94% Home furnishings
bullet92% Vacations
bullet91% New Homes
bullet80% DIY Home Projects
bullet51% Consumer Electronics
bullet60% Cars (Really it is 90% because they influence an additional 30% of the decisions)
bullet89% Choose which new bank account to open
bullet80% Healthcare

Women in the Work Force*

More than 66% of working women, and more than 50% of working wives, earn more than 50% of the household income. Women:

bulletWrite 80% of all checks
bulletPay 61% of all bills
bulletOwn 53% of all stock

"Wired" Women*

Among women who use the Web (women who are "wired"), 83% are the primary decision makers on matters of healthcare, finances, and education.

* All of these statistics are taken from Tom Peters's book, Re-imagine!

Making the Best Decisions

bulletUse a budget

Of the "5 Most Expensive Mistakes Women Make" (Sept. 1995, Working Woman Magazine), #3 is not using a budget.

  1. Assuming you current financial status is permanent
  2. Paying too much for convenience
  3. Not using a budget
  4. Waiting for the right time to save
  5. Fearing the wrong risk
bulletTake a new approach to budgeting

In "Budgeting Tips for the New Year" (Winter 1997, Stages Magazine); the #1 Tip is to take a new approach to budgeting.
 

bulletHave the right frame of mind

Don't let fear drive your ability to take control of your financial life. Creating a budget can seem complicated, but the most effective budgets are simple. As in developing any new habit, take it step by step. The pay-off is big.

"Like success, money is an emotionally volatile issue for most women. It's probably the most complicated relationship we have—and the one that most controls our lives because we let it."

Sara Ban Breathnach, author, Simple Abundance

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